La Cura undergoes a rebranding journey to redefine a holistic approach to health and well-being. Offering evidence-based tools and guidance, La Cura supports you on your wellness journey.
Approach
The visual identity boldly embraces both the shadow and light aspects of human nature. Guided by this perspective, the visual identity unfolds with visually layered elements. Textures inspired by nature, visual depictions of nourishing food, and representations of the human body seamlessly intertwine within a vibrant palette and graphic elements. This multi-dimensional composition mirrors the inherent interconnectedness of our holistic approach to health and well-being. The chosen typeface harmoniously merges the elegance of traditional serif fonts with the raw, organic beauty found in Mother Nature. The deliberate interplay between italics and regular fonts serves as a visual language—a nuanced yet potent way to express the diverse and intricate facets of the human experience.
( DRAG → )
Detail
The La Cura website serves as an extension of this design philosophy. While maintaining a structured layout, we've strategically infused fluid graphic elements and engaging images that speak to the subject. This deliberate combination enhances the user experience, creating a dynamic and visually engaging platform that harmonizes with our overall design ethos.
IMPACT
La Cura is not youthful; it is seasoned and knowledgeable, having navigated transitions since 2019 to arrive at its present state. This confidence is the bedrock of trust, underlining a brand that is confident about its values and expertise.
Dr. Bianca Drennan Naturopathic Doctor Founder, La Cura
