30 Forensic Engineering is Canada's leading, independent forensics firm, boasting a core team of 70 experts and extensive collaborations with top scientists and consultants in North America. Serving diverse industries, they're leaders in multi-disciplinary forensic investigations.
Approach
The current logo pays tribute to the newspaper era, where articles ended with 'Dash-Three-Zero-Dash' or '30' for typesetting efficiency. We recommended retaining this homage while introducing the mission statement 'Precision in Investigation, Clarity in Solutions' to encapsulate 30 Forensic Engineering's ethos. Forensic Engineers face the challenge of resolving cases and meticulously documenting findings through detailed reports. Keeping that in mind, we drew inspiration from editorial design principles.
detail
We created a comprehensive global search feature that populates and filters results in real time based on different website sections, improving user experience by enabling visitors to quickly find relevant information.
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Approach
The visual identity incorporates strategic use of typography and a design technique to enhance the visual appeal and ensure clear communication of services and industries served; resulting in an effective brand hierarchy system. Combining vibrant collage-style illustrations with motion graphics and photography, we crafted a dynamic and cohesive brand that captures the energy of 30 Forensic Engineering while showcasing the array of services they provide.
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IMPACT
The redesign significantly enhances the brand's visual identity by modernizing its online presence and improving user experience. With features like the global search function and revamped team page, the brand appears more professional, accessible, and user-centric. These enhancements communicate the brand's commitment to innovation, transparency, and excellence, ultimately strengthening its overall identity and reinforcing its reputation as a leader in its industry.
DETAIL
We also introduced a colour-coded system for each service category internally to streamline processes and minimize confusion. This ensures uniformity across teams working on shared disciplines, enhancing efficiency and clarity in operations.
