Approach
Creating a brand that is both inviting and enlightening. Khalo’s visual identity is a harmonious fusion of nature, Ayurveda principles, and cultural diversity, resulting in a brand identity that encapsulates nourishment, vitality, trust and a deeper connection between individuals and the world around them.
Detail
To enhance the brand's visual appeal, we incorporated the technique of Stipple art. This unique style of art also draws inspiration from traditional Kerala mural painting, where dots known as 'bindu' are used to form elaborate patterns and designs. The technique align with Khalo's mission to showcase the authenticity, depth, and complexity of the ingredients. Stippling is a classic artform, it serves as a bridge between the past and the present, connecting customers to the heritage of Khalo's cooking bases.
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Approach
The wordmark blends serif and sans-serif styles, balancing elegance and modernity. Its lowercase form feels approachable, with soft curves and high contrast adding refinement. Subtle Hindi script influences in accents or "matras" further connect the design to its cultural roots, creating a timeless identity. The core colours remain black and white, with the addition of an array of pastel and vibrant tones. This colour palette honours India’s rich heritage with a touch of artistic depth.
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IMPACT
More than masala. Celebrating the wisdom of Ayurveda, Khalo focuses on the whole life-cycle of a meal. Through a combination of these products, education, and experiences, Khalo invites you to cook with love, eat with intention, connect wholeheartedly, and digest with ease, because how you eat is just as important as what you eat. Khalo is building a platform that shifts our relationship to food in order to transform how we live.
DETAIL
hand-drawn vector icons represent the five elements, Ayurvedic doshas, and key lifestyle elements, adding a modern touch that complements the intricate stippling technique. This balance creates a visually cohesive and contemporary aesthetic.
