Approach
The rebranding journey began with a name change, simplifying the connection between design and storytelling. The founder's experience with skin-related issues, along with inspiration from her trip to Essaouira, Morocco sparked the redesign concept. In a saturated industry, standing out posed a challenge. To address this, we customized the logo, imbuing it with a sleek, yet luxurious aesthetic, and a touch of uniqueness. We drew upon Essaouira's essence—the elements, people, culture, and colours—to craft a cohesive design system.
Detail
Shapes and illustrations blend seamlessly, drawing inspiration from the earth and natural elements, reflected in the chosen colors. Vibrant palm leaves, waves, and blue skies depicted on the packaging vividly capture the spirit of Morocco, symbolizing the day-to-night usage of serums through the sun and moon.
IMPACT
The Mavology Philosophy encourages taking the initial steps towards creating a lasting and positive impact on your body. It emphasizes the importance of rediscovering, owning, and nurturing oneself.
