Approach
The design language is a visual embodiment of the commitment to clear, bright, and protected eyes, seamlessly integrating lifestyle and efficacy. The op art-inspired spoked visual motif, resembles an eye, and captures attention with its bold simplicity, serving as a graphic representation that beautifully encapsulates the brand's aesthetic. Varying thicknesses of the spokes add a three-dimensional optical effect, enhancing the sense of movement. Guided by the concept of translucence, our tonal and textural choices perpetuate the essence of clear & bright eyes as the brand's distinctive hallmark. Paired with a simple yet distinctive wordmark and a minimal colour palette of soft blues, black, and white the design achieves sophistication and clarity. The semi-circle colon between both words acts as an indicator of time, which symbolises the AM-PM daily ritual to protect your eyes.
Detail
We also introduced the tagline “Your Eyecare Ritual, Backed by Science”, which encapsulates the brand ethos and acts as a guiding principle. The design philosophy seamlessly blends storytelling with clinical precision and artistic intervention, infusing focus and clarity into the brand narrative with clarity and emotion.
IMPACT
Daily Practice aims to redefine the concept of eye care, not just in terms of skincare efficacy but also sustainably and responsibly. By prioritizing organic certifications, utilizing eco-friendly packaging, and supporting global blindness initiatives, the brand seeks to set new standards for holistic eye care. This vision aligns with a broader shift towards conscious consumerism, encouraging individuals to choose products that prioritize both personal and planetary well-being.
Dr. Ashley Brissette MD MSc FRCSC Founder, Daily Practice
