Redefining eye care, Daily Practice blends safety with efficacy for a transformative experience. Daily Practice is a natural, holistic, and functional eye-focused cosmetic and care brand created by a renowned ophthalmologist and eye surgeon, Dr. Ashley Brissette.
Approach
The design language reflects Daily Practice's commitment to clear, bright, and protected eyes, integrating elements of lifestyle and efficacy into a cohesive visual identity. Guided by the concept of translucence, our tonal and textural choices emphasize clarity and brightness, making these central to the brand’s identity. At the core of the design is a simple yet distinctive wordmark that balances elegance and recognition. The minimal colour palette, featuring soft hues of blues, greens, and purples, is inspired by the natural diversity of eye colours. These shades are chosen to convey a sense of calm, trust, and vitality, aligning with the brand’s promise of care.
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Detail
We introduced the tagline “Your Eyecare Ritual, Backed by Science”, which encapsulates the brand ethos and acts as a guiding principle. The design philosophy blends storytelling with clinical precision and artistic intervention, infusing focus into the brand narrative with clarity and emotion.
IMPACT
Daily Practice aims to redefine the concept of eye care, not just in terms of skincare efficacy but also sustainably and responsibly. By prioritizing organic certifications, utilizing eco-friendly packaging, and supporting global blindness initiatives, the brand seeks to set new standards for holistic eye care. This vision aligns with a broader shift towards conscious consumerism, encouraging individuals to choose products that prioritize both personal and planetary well-being.
Dr. Ashley Brissette MD MSc FRCSC Founder, Daily Practice
