Approach
Aashni Kumar believes in the power of creating strikingly unique immersive spaces. The goal is to foster shared experiences that bring people together and connect them to functional art and design. The visual identity radiates a clean, minimal, and easily accessible vibe, embodying simplicity with a touch of sophistication. Purposefully guided by typography, it remains simple yet possesses a timeless allure. Diverse yet harmonious, the submarks present unique icons and stamps, allowing for adaptability across various touchpoints. Each element retains individuality, providing flexibility for evolution and growth while ensuring a cohesive brand identity.
Detail
At the core of the design is a monogram that ingeniously intertwines the letters A and an inverted A, resembling a window. This subtle yet impactful element strikes a balance between modernity and lasting appeal. The window serves as a symbolic representation of receptivity, extending one's gaze outward—a nod to Aashni Kumar's inspiration drawn from the city of Florence.
IMPACT
The design approach extends into spaces, delivering an elevated and luxurious presence that communicates a sense of feeling and underlines a focused intent. The visual identity is structured for evolution, capable of transcending the confines of the interior design industry, all while retaining its distinctive personality and soul.
